Reply to comment | Excelencias Gourmet
With ad groups that are more tightly focused you
will be able to quickly spot poor performers and react accordingly by lowering
bids, adding various negatives, adjusting match type or writing
new ad copy. Yellow pages make the perfect
source of off-line telephone leads via conventional methods, online is a different but referrals, based on everything you do, are local.
People soon came to know that getting listed inside the online
directories might lead to a greater search engine
ranking, plus they begun to exploit that.