Cognac, a drink once associated with the upper crust of the Old World, has been embraced by a new generation of hip-hop loving Americans. Now Hennessy is trying to expand its appeal even further.
Shochu, quite simply, is a flavorful, aromatic, usually clear distilled spirit with a rather low alcohol content: around 25 percent by volume, or 50 proof. “It’s like Japanese vodka.
A Bellini is a long drink cocktail that originated in Venice. It is a mixture of sparkling wine (traditionally Prosecco) and peach purée often served at celebrations. It is one of Italy’s most popular cocktails.
In these lean times, the vodka category has adopted a strategy of diversification to maintain consumer interest and minimize the risk of failure. People can find a raft of new packaging formats, interesting flavors and inventive pre-mixes.
Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalize brand image and create a more contemporary and approachable positioning’.
In years past, the French brandy Cognac probably conjured images of tweed-clad gentlemen swirling swifters in a sea of cigar smoke. And today, an affection for the liquor is still a requisite for a certain, distinguished breed of individual. But it’s no secret Cognac today has acquired a younger, more diverse list of followers.
Only 3,000 limited edition bottles of the legendary highland single malt are being released to mark a new era in the distillery’s long affiliation with The Mackenzie Clan, and to help raise much needed funds for this famous Scots family.
Belvedere Vodka has one of the more stylish bottles -- white frosted design and crisp lettering on a frosted bottle, much like its fellow Polish spirit Chopin.
Maximum UK has revealed plans to invest £15 million in Courvoisier marketing activities in 2010 in an effort to “revolutionize” the Cognac category in the UK.
When it comes to categorizing Scotch, experts often speak of four distinct regions. Although the whiskies produced within each region are far from uniform, they do tend to embody certain qualities.
