Cognac, a drink once associated with the upper crust of the Old World, has been embraced by a new generation of hip-hop loving Americans. Now Hennessy is trying to expand its appeal even further.

Shochu, quite simply, is a flavorful, aromatic, usually clear distilled spirit with a rather low alcohol content: around 25 percent by volume, or 50 proof. “It’s like Japanese vodka.

A Bellini is a long drink cocktail that originated in Venice. It is a mixture of sparkling wine (traditionally Prosecco) and peach purée often served at celebrations. It is one of Italy’s most popular cocktails.

Maker’s 46 is the first genuinely new product released by Maker’s since its first bottling in 1958.

The Whiskey Sour is probably the most popular of all the sour drinks and rightfully so, it is a great cocktail.

Whether it’s candied, grated, simmered or even smoked ginger is a hot trend behind the bar right now.

Belvedere Vodka has one of the more stylish bottles -- white frosted design and crisp lettering on a frosted bottle, much like its fellow Polish spirit Chopin.

In these lean times, the vodka category has adopted a strategy of diversification to maintain consumer interest and minimize the risk of failure. People can find a raft of new packaging formats, interesting flavors and inventive pre-mixes.

In these lean times, the vodka category has adopted a strategy of diversification to maintain consumer interest and minimize the risk of failure. People can find a raft of new packaging formats, interesting flavors and inventive pre-mixes.

Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalize brand image and create a more contemporary and approachable positioning’.